GENERAL THEORETICAL ISSUES ABOUT MULTI-PLATFORM TELEVISION TRENDS
DOI:
https://doi.org/10.54163/ncdt/238Abstract
Over the past decade, the television environment has undergone enormous changes. It developed from being an independent media to being multi-platform, with more programming elements added from websites, online video streaming, chat rooms and live events. These programming elements came about thanks to the convergence of telecommunications, information technology and electronic media. And the public - they just need a mobile device connected to the internet - can access all audio-visual content, anywhere and on any need. The inevitable consequence is that many new media trends are born, including the trend of multi-platform television. The article helps find the role, principles and impact factors of this new trend.
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