ASSESSING TOURIST SATISFACTION FOR NIGHT TOURISM PRODUCTS IN HA NOI
DOI:
https://doi.org/10.54163/ncdt/38- Keywords:
- Night tourism products
- Satisfaction
- Night economy
- Hanoi
Abstract
This study assesses the satisfaction of tourists with night tourism products in Hanoi through a questionnaire survey with 379 eligible responses to be included in the analysis using SPSS 20.0. The scale is evaluated with Cronbach's Alpha reliability coefficient and EFA factor analysis, and linear regression is used to measure the influence of each factor on visitor satisfaction with night tourism products at Hanoi. The research results show that factors including physical conditions, prices, cultural heritage, security, service quality affect the satisfaction of tourists with night tourism products. On that basis, the study proposes some solutions and recommendations to promote the development of night tourism products, towards the development of the night economy.
References
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